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10 Steps to Make Your Mobile App A top-ranking app for the Entertainment Industry


Over 5 million apps are rolling around the world fulfilling every supposed need of humans, from music to cooking to gaming, there would be an app for everything imaginable. These apps can be categorised into major categories such as Healthcare, FInance, Entertainment, Literary, E-commerce, etc. All these categories of applications tend to cater to a particular area of interest. These areas of interest can make the target audience difference, thus making the marketing strategy of each of these apps branched out separately.

The number of applications available for our use is evidence that the mobile app market has become increasingly competitive and businesses are finding it challenging to be discovered in this ocean of competition. In order to compete in any market, you need to understand what makes your product successful - In this case, A mobile App.

Due to its intrinsic nature, mobile is one of the most powerful tools at our disposal and plays a pivotal role in society. It has become the place where consumers frequent most, in fact, consumers spend 90% of their time on mobile apps compared to mobile websites (Flurry). Consequently, businesses are now having to strategize around the mobile experience in order to create something that truly meets the needs of their consumers.

When the question arises about what makes a mobile application successful, afterall; the answer can seem pretty simple, like, a mobile application should meet every customer requirement. But the layers of requirements themselves include a detailed discussion, let alone building the entire App.

Let us  look at what makes Entertainment App development companies a big hit:

  1. Focus on solving an existing problem.
Every successful product is known to solve an existing problem, the end users are facing. It might be an upgrade or a new product itself, if it is focused on the one thing that is a missing feature in every other app of the same domain but you have managed to address that issue in yours, your application is sure to become a hit.

Your app must have a sense of purpose and meet the needs of your target audience, even in the entertainment sector. You should conduct market research to correctly identify your customers needs to implement in your model.

2.                Stand out.

Always focus on core features. The best apps generally do only one thing, and they do it better than every other app that there is. SImplified and distinct apps that are anchored on one thing do well because they’re not cluttered with unwanted features. It makes those mobile apps more complicated and eventually redundant.
COncentrate on what is driving you to build this application and what was the initial core idea behind it - How is it different from all the other apps?
If the need befalls, there can always be upgrades, but try to keep it functioning specifically from the beginning.

3.                Value delivery through simplicity

It is very important to see your app as a means of creating real value. Users are not big with time constraints, but they do care about speed and convenience. An App that can be seamlessly used in a variety of situations is always more appealing.
The other most important aspect of value is simplicity because user experience plays a pivotal role when it comes to the success of your mobile app.
Any kind of technology, including mobile applications, becomes a success if kept convenient.
Providing users with a path to follow and an action to repeat will help app success. Develop a convenient user interface with simple navigation based on design guidelines. Whatever the functionality, the simpler it’s delivered, the better and more successful your app will be. Consider questions like:

·        Are you making life simpler for your users?
·        Is the flow of the app intuitive?
·        Can users figure out how to use your app easily without any guidance?
·        Will these features be used? Are they relevant?
·        Are these features making your app easier to use or more complex?
Finally, the app must be only three things: user-friendly, easy to navigate and visually appealing in a simple way.

4.                Develop for the Giants

It is extremely important for your application’s success that you develop for iOS and Android. One very effective way to do this is to implement a cross-platform app development framework. Cross platform strategies are known for reducing the time and costs associated with development of the app.

5.                Maintain High Performance

Performance remains one of the biggest fortune tellers when it comes to entertainment applications. Poor app performance leads to negative user experience and casts you a  lot of downloads due to negative reviews. Dimensional Research found that 80% of app users will only attempt to use a problematic, poorly functioning app, three times or less.  For this reason, it is crucial that your app works flawlessly.
Following can be the key performance indicators for an entertainment mobile app:
·        Less launch time
·        Simple registration process (if any)
·        Resolved bugs (Complaints through customer reviews)
·        Offline functionality

6.                Testing and regular updates

This happens many times that the users do not perceive the application as the developer has designed it. SO it’s critical to test the app on real life users before launching it. It is also vital to take feedback and make changes accordingly. And at every later stage of development, the number of testing users can be increased and diversified.
APart from testing the more important thing to provide regular updates posts the launch of the application. Regular updates are crucial in a bifurcated sense.
·        Regular updates let you identify the running bugs and correct them according to the used feedback.
·        It helps you maintain the popularity of the application.
Smaller updates and patches from time to time to fix regular bugs are one important way to take. But marketing each big update just the right way, creating hype and then delivering the audience what was promised is all it takes to make your entertainment mobile app a big hit in the market.

7.                Offer it for free

No it is not a bad idea if you want to make money. Offering an app for free makes the odds of consumers downloading your app increase. Everyone likes free stuff. It allows the end users to test out the app before investing in it. And once they see what you have to offer, you have your share of charges. For example, when Netflix first launched in India, the first month’s subscription was free and before anyone knew it, they were hooked and it increased traction.
Many other functionality apps also follow the same strategy: they provide premium features of their apps for a certain amount of money and the user can opt to take them. And if your application is, in fact, providing the user what they want, it will not be too late until they realize that your services are worth paying for.

8.                Marketing strategy is the Key

No matter how groundbreaking, streamlined, or flawless your app is-if no one uses it, it won’t be successful. Successful apps are promoted well before they hit the app store. It is recommended to divide your marketing plan into three campaign phases: pre-launch, launch and post-launch. Marketing your app requires planning and leveraging a range of marketing mediums and techniques.
Don’t make the mistake of starting your marketing plan once your app is developed. A solid marketing plan will help drive app new installations and re-engage target users. It is important to plan on getting the word out early to build anticipation for your app, then do a big push right before launch.

9.                Personalizing the user experience

Personalization helps in the sensitization of the entire user experience that helps in driving brand engagement and conversion. According to AgilOne, more than 70% users expect personalized experiences with brands they interact with. App users crave personalisation; where interactions are tailored to their preferences, location and usage behaviour. It is important to leverage profile information insights from user history to segment and deliver personalized content to the user. This, in turn, will increase the user experience, engagement and success of your app.

10.             Track analytics and provide a feedback channel

All the top applications now provide with an in-app communication system. A readily accessible and intuitive customer service channel for communication, feedback, complaints and queries is the trend running today. And being a first hand user of these functionalities, I can very well say that a ready channel for user queries reduces the chances of negative feedback because the issues are solved right there.
For real success, make the process as quick and seamless as possible with a minimum number of steps and text input.

Your feedback channel can be a direct feed of your in-app analytics. Tracking mobile app analytics allows you to understand user behaviour. This data can be leveraged to measure the success of your app, provide insights, and identify where you can improve your app. More specifically, inbuilt app analytics allow you to track downloads, user engagement and retention.

It is crucial to remember that application success depends on strategy and insight. Delivering value to your users and concentrating on building an excellent user experience is the ultimate guide to success.
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